We do several types of research to learn about users’ behaviour, and the products and services they’re already using. Of course, we’re able to bring insights from both Japan and the UK.
In the early project stages, we use research, market analysis & imagination to propose directions for the product.
Our testing offer in Japan is aimed at English-speaking clients. Team members are all fluent in English, so preparation is simpler, and post-test discussions are as insightful as possible.
We help companies by analysing the tracking data from their website to find out how people are using it. These insights support the next stage of design.
It’s important to design the functionality before starting on visual design and development. We use the best practice methods of wireframes and mock-up sites to achieve confidence in the designs before they move forward.
Heuristic review is an expert evaluation method that we use to help our clients start identify issues with their site/software. It’s much cheaper and quicker than testing with real users.
We use many methods and technologies to create prototypes so that our clients and their users can try out software/website before it’s built. The prototypes can be used to inspire, or to test details of the design.