The Guardian on Twitter
Friday, January 30th, 2009This post is in response to yesterday’s article in The Guardian about Twitter, “Is Twitter the perfect way to network?”
The article set out to explain Twitter to those on the outside. It contained interesting facts, but in my opinion it failed to give insight into why Twitter is causing such a stir.
Firstly, Twitter is causing a mini-revolution in customer service. This was entirely missing from the article. It stated that “companies are latching on to the search facilities at Twitter to find out what people think of them”. Companies are not just stealthily dipping into Twitter, they have Twitter accounts. Dell have 28. They’re not eavesdropping, they’re having conversations. Sometimes they’re not having conversations, and that has been even more dramatic. An example like Motrin Moms would illustrate this and give non-Twitterers an insight into what’s happening.
Twitter is also causing a revolution in news. Twitter had pictures of the Hudson plane crash before CNN got hold of it.

Janis Krums, an average Twitter user was on a nearby ferry and posted a photo to Twitter. CNN and the rest caught up later. It’s in no doubt that traditional news organisations like CNN are now taking Twitter extremely seriously. None of this came across in the article.
The article compared Twitter to SMS, suggesting that with unlimited mobile data plans “Twitter will at least provide a free texting service”. SMS and Twitter serve totally different needs. Twitter can serve similar needs via its direct message function, but so could email or IM. It’s not why Twitter is important. In a previous blog post I explained the difference between Twitter and Facebook status updates. Once understood, I think this give a far greater insight into Twitter. Likening Twitter to cheap SMS allows people to miss far more important aspects.
There’s an awful lot of fuss about Twitter. It’s a social phenomenon. I felt that the article could have shared deeper insights than it did.
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